Utilizing paid digital ads in your marketing strategy can produce immediate results, but it has its own setbacks. One of these is that it is not a viable long-term solution for many small businesses. In any case, if you’re launching a new product or service, or just looking to make a splash in a new industry, here are some tips for using paid digital ads in 2020.
Read MoreCOVID-19 isn’t just a global pandemic; it is an economic crisis for small businesses. As we work to flatten the curve of cases in the US, so begins the transition to our “new normal”. If you’re a small business, here are four marketing metrics that I would recommend you start monitoring now in order to help you understand where your marketing budget should be.
Read MoreHealth officials have asked Americans to stay home to help prevent the spread of COVID-19. This has left many business owners and marketers with much more time on their hands. One way to come out of all of this better is to use this extra time to continue learning. Thankfully, there are a ton of free marketing courses available online. Here are some that are on my “quarantine list".
Read MoreThis is a scary and uncertain time for small businesses, but the COVID-19 outbreak doesn’t mean you should pause all communication with your customers. You can continue to serve them while supporting yourself and your brand’s reputation. Here are some examples of how some of my favorite local businesses are weathering the storm and adapting.
Read MoreThere are a ton of misconceptions about social media marketing best practices, and what generates the best results. I’m here to debunk some of these myths, as well give you some tips to help you get the most out of your small business’s social media marketing strategy.
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![[Infographic] Four Marketing Metrics to Track During (and After) a Global Crisis](https://images.squarespace-cdn.com/content/v1/523cf6c4e4b0f6b279e835d3/1587670534696-EE2UH458S0T132UBALVI/engagement-metrics.jpg)
