We’re entering a tough market for small businesses, which means that marketing budgets are going to be tight. One digital marketing strategy that can help small businesses make the most of their marketing dollars is earned media, which is content or coverage that you don’t own or pay for. Here are some ways that you can implement a better earned media strategy that will help you reach a wider audience and convert more customers.
Read MoreIf you decide to rebrand your small business, it’s important to remember that all successful rebranding campaigns are more than just a new look. Before you jump in, there are a few things you should ask yourself to get the most out of rebranding and make sure you’re set up for success. Take a look at my free worksheet for rebranding small businesses to get started on the right track!
Read MoreSocial proof is the psychological phenomenon in which people adapt their behavior or decisions according to those of other people. Small businesses can reach their marketing goals by building social proof using a number of different tactics. Here are four ways that your small business can build social proof to reach a wider audience and gain more customers.
Read MoreTikTok has seen explosive growth in popularity over the last two years, and its primary users are the elusive yet highly-influential Gen Z-ers. If your small business is looking to connect with more of your Gen Z audience, you might benefit from developing a presence on TikTok. However, I wouldn’t recommend spending any money on the app at all… follow these tips instead.
Read MoreWhat role does your website play in attracting and converting new customers? If you’re not sure, you should check your Google Analytics dashboard to get a pulse of who is coming to your website, where they are coming from, what they are doing on your website, and more. Here are some tips for small business owners on how to use GA to reach their digital marketing goals.
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![[Infographic] The Small Business Guide to Google Analytics](https://images.squarespace-cdn.com/content/v1/523cf6c4e4b0f6b279e835d3/1588538232718-QARIF3QRPOEKPHIHGXRZ/google-analytics-post.jpg)